Top tips to improve your site's search results on Google here are a few simple ideas that can help Google understand your site, and help the right people find it. Google doesn't accept payment to rank a website higher, or rank websites higher if they advertise on Google. If anyone tells you otherwise, they're wrong.
Be descriptive: Use accurate, descriptive titles for your pages. We recommend putting different topics, products, or services on different pages, one topic (or closely related set of items) per page.
Be complete: Mention everything that you have to offer. Google is smart, but we can't guess what you don't tell us.
Be topical: Update your content to account for seasons, trends, or new offerings. For example, if you run an ice cream store that also sells hot chocolate, be sure to feature your ice cream in the summer, and your hot chocolate (or coffee, or sandwiches) prominently in the winter, when people won't be looking for ice cream stores. If a new trend starts for kiwi ice cream and you have it in your store, feature it prominently.